Experience intelligence
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As automation and AI continue to reshape how data is used across gaming, operators are reassessing the limits of traditional analytics. In an interview with G3 Media, CEO Fraser Dunk explores why the industry must move beyond passive reporting towards proactive UX research and intelligent automation - and how these capabilities are emerging as true competitive differentiators. From turning insight into execution, to embedding real-time optimisation within the player journey, Fraser outlines what the next evolution of iGaming performance looks like.
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With the recent legalisation of online gambling in Brazil, the country is set to be a big player in the iGaming industry. Naturally, we got curious. Jurnii wanted to look at the leading iGaming brands that operate in Brazil to test how they are performing when it comes to UX - who is leading the way and who is falling short?
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In an exclusive interview with Next.io, Jurnii CEO, Fraser Dunk and company backer, Karolina Pelc share their perspectives on founder mistakes, competitive intelligence, and sustainable growth. Together, they also explore the rationale behind the partnership and the company’s plans for the future.
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In a recent conversation with SiGMA World, our Chief Commercial Officer, Mitch Vidler, discusses the industry trends reshaping operator strategies. Competition is intensifying as stricter advertising rules continue to roll out, meaning operators are becoming less reliant on acquisition-led growth and placing greater emphasis on retention, customer experience and share of wallet. Mitch explores this shift, alongside the evolving role of pricing and promotions, and how real-time intelligence is increasingly shaping commercial decision-making.
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Over the past few weeks, our CEO Fraser Dunk has been speaking with individuals across the iGaming media. Some of the key topics include; exploring how AI-driven UX intelligence can surface problems before players feel them, the most dominant topics that emerged at Fira Barcelona and why operators are still losing players due to lack of insight. Here’s a round-up of the most recent discussions.
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We recently ran a UX performance report across five leading iGaming brands that operate in Canada: BC.Game, Stake, Shuffle, Betty, and PlayOJO. The data highlights a competitive Canadian iGaming market, with strong UX foundations in place, but clear gaps in customer experience (CX) where user trust and engagement start to break down.
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Before we look into 2026, let’s reflect on our key achievement from last year. In February 2025, we launched our first product, Jurnii UX. Since then, we have grown to 15 active Jurnii UX clients and have ran detailed UX audits on over 300 brands. In October, we launched Jurnii 360. Brought in automated insight clustering, AI-generated recs, and scorecard tracking. A whole new layer of visibility for product and CX teams. We welcomed new investors, new partners and continue to grow the Jurnii team. A huge year with a lot more exciting announcement to come…
Product leaders face constant pressure to deliver exceptional customer experiences while contending with traditional research methods that are often slow, expensive, and difficult to scale. This guide explores how AI-powered UX benchmarking is changing the way product teams gather insights, make decisions, and stay ahead of the competition, all without draining resources or extending deadlines.
Product leaders face constant pressure to deliver exceptional customer experiences while contending with traditional research methods that are often slow, expensive, and difficult to scale. This guide explores how AI-powered UX benchmarking is changing the way product teams gather insights, make decisions, and stay ahead of the competition, all without draining resources or extending deadlines.
The term 'AI Agent' is everywhere. But for CX, UX, and product leaders, what does it actually mean for your strategy? This isn't about adopting the latest trend, but about fundamentally reshaping customer experience through AI. In this article, we provide clarity on when and how to implement AI Agents into your existing CX strategy and outline the balancing act when delivering value through AI-enabled solutions versus human-AI collaboration.
Customer Experience is more than just fixing issues, it’s a business enabler that drives growth, efficiency, and customer loyalty. With AI-powered tools like Jurnii, companies can automate processes, benchmark performance, and focus on strategic CX improvements that deliver real commercial impact.
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